The Friction Auditor

By Gary Erdakos |

John Fuller of Phoenixfire introduces his “Systems” approach to brand, marketing, and technology, and discusses the friction audit process.

 

 

SHOW NOTES 

Accountability and results

Trust, conflict, and commitment

Silos

Culture and core values

Relationship between culture and brand

Emotional intelligence

The RESET Model

Core values

DiSC

Five Behaviors of a Cohesive Team

 

LINKS

Phoenixfire

RESET Your Buttons

S.T.A.R. Resources

HGC

Focal Groove

Groove Studios

Flywheel Coworking

 

MUSIC

“Adventures” by A Himitsu